{"id":2706,"date":"2024-08-22T01:53:04","date_gmt":"2024-08-22T09:53:04","guid":{"rendered":"https:\/\/aladaymobilemedia.com\/?p=2706"},"modified":"2024-08-22T01:53:04","modified_gmt":"2024-08-22T09:53:04","slug":"fake-meats-false-promise","status":"publish","type":"post","link":"https:\/\/aladaymobilemedia.com\/ru\/fake-meats-false-promise\/","title":{"rendered":"Fake Meat\u2019s False Promise"},"content":{"rendered":"<h1><span style=\"color: #16a085;\">Why Silicon Valley Can\u2019t Hack the Future of Food<\/span><\/h1>\n<p>By Julie Guthman, Fast Company:<\/p>\n<figure id=\"attachment_2707\" aria-describedby=\"caption-attachment-2707\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2707\" src=\"https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/AB2A21762-e1498795489967-500x375-1-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/AB2A21762-e1498795489967-500x375-1-300x225.jpg 300w, https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/AB2A21762-e1498795489967-500x375-1-1x1.jpg 1w, https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/AB2A21762-e1498795489967-500x375-1.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-2707\" class=\"wp-caption-text\">New York cut<\/figcaption><\/figure>\n<p>\u201cSolutions are the bread and butter of the tech sector, and Silicon Valley has led the way in making our everyday transactions faster, cheaper and more convenient. Recently, though, techies have set their sights on problems far more intractable, complex, and political than data and communications technology, namely the world of food and agriculture. And they have made this foray without genuinely engaging how past introductions of technology in food and agriculture have gone down.<\/p>\n<p>Nowhere is this more clear than in alternative protein innovation, based on biotechnologies aimed toward replacing animal products. They draw on the logic of \u201csubstitutionism,\u201d a term that refers to a long term tendency to shift food production away from farms and into factories where food can be made more cheaply and less tied to natural processes.<\/p>\n<p>But it is not at all evident that alternative protein can deliver on its core promise of environmental improvement.<\/p>\n<p>Like all substitutionism, factory or lab production does not escape the need for material resources. Something doesn\u2019t grow from nothing. For starters, you still<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2708 alignright\" src=\"https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/20M1503-ultimate-steak-guide_FEATURED-IMAGE-1080x675-1-300x188.jpg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/20M1503-ultimate-steak-guide_FEATURED-IMAGE-1080x675-1-300x188.jpg 300w, https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/20M1503-ultimate-steak-guide_FEATURED-IMAGE-1080x675-1-1024x640.jpg 1024w, https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/20M1503-ultimate-steak-guide_FEATURED-IMAGE-1080x675-1-768x480.jpg 768w, https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/20M1503-ultimate-steak-guide_FEATURED-IMAGE-1080x675-1-1x1.jpg 1w, https:\/\/aladaymobilemedia.com\/wp-content\/uploads\/2024\/08\/20M1503-ultimate-steak-guide_FEATURED-IMAGE-1080x675-1.jpg 1080w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> need biological inputs either as the base ingredients or to feed the material that is supposed to replicate. While alternative protein entrepreneurs obliquely acknowledge this when they make claims of \u201cplant-based,\u201d they routinely obscure from where all those peas, soy, and mung beans will come and how they will be produced, should those simulacra largely replace animal proteins.\u201d<\/p>\n<p><strong><a href=\"https:\/\/advocacy.organicconsumers.org\/page\/email\/click\/10031\/2787966?email=XquiLMBoQ1zuHkjsL5ADn97cBTh3KwkR&amp;campid=lUoZEOp7LtyZkArzVWMSmA==\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/advocacy.organicconsumers.org\/page\/email\/click\/10031\/2787966?email%3DXquiLMBoQ1zuHkjsL5ADn97cBTh3KwkR%26campid%3DlUoZEOp7LtyZkArzVWMSmA%3D%3D&amp;source=gmail&amp;ust=1724404315672000&amp;usg=AOvVaw2oMbAin8WDtI8noRdRWxkl\">Learn more about how such processing requires significant resource use, as bioreactors and factories substitute for rural infrastructures<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/advocacy.organicconsumers.org\/page\/email\/click\/10031\/2787967?email=XquiLMBoQ1zuHkjsL5ADn97cBTh3KwkR&amp;campid=lUoZEOp7LtyZkArzVWMSmA==\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/advocacy.organicconsumers.org\/page\/email\/click\/10031\/2787967?email%3DXquiLMBoQ1zuHkjsL5ADn97cBTh3KwkR%26campid%3DlUoZEOp7LtyZkArzVWMSmA%3D%3D&amp;source=gmail&amp;ust=1724404315672000&amp;usg=AOvVaw3bUBSqQ93SM3G4rMMTzOoM\">TAKE ACTION: Ban New GMO Frankenfoods Made with Synthetic Biology (a.k.a \u201cPrecision Fermentation\u201d)<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>This article was originally published in Organic Bytes<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Silicon Valley Can\u2019t Hack the Future of Food By Julie Guthman, Fast Company: \u201cSolutions are the bread and butter of the tech sector, and Silicon Valley has led the way in making our everyday transactions faster, cheaper and more convenient. Recently, though, techies have set their sights on problems far more intractable, complex, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[254,255],"tags":[],"class_list":["post-2706","post","type-post","status-publish","format-standard","hentry","category-fake-meat","category-silicon-valley"],"translation":{"provider":"WPGlobus","version":"3.0.1","language":"ru","enabled_languages":["en","es","de","fr","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/posts\/2706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/comments?post=2706"}],"version-history":[{"count":2,"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/posts\/2706\/revisions"}],"predecessor-version":[{"id":2710,"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/posts\/2706\/revisions\/2710"}],"wp:attachment":[{"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/media?parent=2706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/categories?post=2706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aladaymobilemedia.com\/ru\/wp-json\/wp\/v2\/tags?post=2706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}